Integration · Wix

Your Wix site, connected to a CRM that fits.

Enquiries from your Wix forms, quotes from a calculator and invoices raised in Wix all land in your own system, so the website feeds the business instead of an inbox.

Get a quote What it can do

Wix is a popular way for a small business to get a site live. It has forms, a blog, bookings, a shop and an invoicing feature. What it doesn’t do is run your sales pipeline, your jobs or your accounts the way you work. That usually ends up in a spreadsheet beside the site, which is the gap a custom CRM fills.

Wix has public APIs for contacts, form submissions, invoices and e-commerce, and a developer can use them. A custom CRM can pull form submissions in as they happen, read and write invoices, and keep contacts in step, while the site stays on Wix. It is the lighter alternative to rebuilding the site, and it is how Storex began. See also websites that feed your system.

What you can automate

Wix, wired into your system.

Forms into the CRM

A Wix contact or quote form creates a lead in the CRM with the source page, the answers and a timestamp. The person who owns enquiries is notified, and nothing waits in a shared inbox.

Quote calculators on the site

A calculator on the site prices the job for the visitor, and the quote lands in the CRM with the line items. Abandoned quotes are captured too, so you can follow up with people who got as far as a price.

Two-way invoice sync

Invoices raised in your system appear in Wix, and a payment made through Wix closes the invoice in your system. The office stops reconciling two lists, and the overdue chasers stop writing to people who have already paid. It is the same idea as in quoting and invoicing, applied to the invoices Wix already holds.

Contacts in one list

Wix contacts and CRM clients are matched, with duplicates merged on rules you can see, so the mailing list and the client list stop drifting apart.

Bookings and shop orders

Wix Bookings and Wix Stores orders can be read into the system so jobs and fulfilment start from one place. How much of that to connect depends on how much of the business runs through the site, and I’d rather connect two things well than six things badly.

A path off Wix, if you ever want it

Once the data and the processes live in your own system, moving the site later is a design job, not a data rescue. You aren’t locked in by what Wix happens to store.

How it’s built

Connected, then watched.

01
See what Wix holds
Forms, contacts, invoices and orders, and which of them the business really depends on. We connect those first and leave the rest alone. A site with a simple contact form and no invoicing is a very small job; a site that doubles as the billing system is a bigger one, and the quote reflects that.
02
Authorise the connection
Wix issues API keys to account owners and co-owners, with scopes that limit what each key can do and which sites it can reach. I use the narrowest key that works, and you can revoke it at any time.
03
Sync with conflict rules
For each kind of record, one side is the master, and edits on the other are either rejected or merged by a rule. Two-way invoice sync is where this matters most, so it is built and tested with real invoices before it goes live.
04
Monitor and keep a trail
Every push and pull is logged. A failed sync raises an alert and is retried, and an invoice trace page shows where a document came from and where it went.

Worth knowing

Wix controls which data and events its API exposes and how, and that can change. Some features, such as invoices, depend on what your site has set up. I check what your site has before I promise anything.
A Wix site that needs speed, search performance or deep customisation may be easier to improve by moving off Wix. I say so when I think so, and it is your call. The integration works either way.
Wix plans, apps and payment fees are billed by Wix. API keys can only be created by the account owner or a co-owner, so that person needs to be involved.

Proof

Built before, running now.

Storage & logistics · Live · in daily useStorex

The system began as a client and invoice tracker synced with Wix. It now has two-way sync with Wix invoices, a website space calculator that feeds quotes with a 318-item catalogue, and abandoned-quote capture.

Read the case study

FAQ

Questions, answered.

Can I keep my Wix site and still use a custom CRM?

Yes. The site stays where it is and its forms, invoices and contacts connect to the CRM. You can rebuild the site later if you want to, and the CRM won’t care.

Does Wix invoicing sync both ways?

It did for Storex, where invoices sync both ways between Wix and the system. The rules about which side wins are agreed first, and tested against real invoices before launch.

Is Wix good enough for SEO?

That depends on the site. I can review it as part of a project. If the answer is no, I’ll say what would change.

Can you move us off Wix?

Yes. Pages, redirects and data are moved so you keep your search presence. It’s a separate decision from the integration, and we can do it later.

How long does it take?

The quote builder puts a connection to your current website at roughly 10 to 20 build hours. A two-way invoice sync, like Storex’s, takes longer, and I’ll scope it separately.

Go deeper

Get a fixed quote.

The quote builder opens with Wix already selected. Add the rest of your system and I reply with a fixed quote.

Start the quote builder Or talk to me first